How to Repost on Instagram: Two Easy Ways To Reshare Content (2022)

In this post, we’ll share exactly how to repost on Instagram.

One of the best aspects of social media is being able to share something with your followers.

On Twitter, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers.

Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing for a while now. And it’s a tactic that has delivered great success, too. Here at Buffer, reposting was a key factor in our growing our Instagram audience by over 60 percent.

Learning how to repost on Instagram is the key to taking your marketing strategy on the photo-sharing platform to the next level. We’d love to help get you started! Keep reading for advice and tips on the best ways to add reposting to your social strategy and the ideal workflows for doing it quickly and efficiently.

Buffer for Instagram now comes with direct scheduling! Schedule single-image posts or set reminders to post videos and multi-image posts at your best times to grow your Instagram following. Learn more today.

How to Repost on Instagram: Two Easy Ways To Reshare Content (1)

How to Repost on Instagram

First things first, before you repost …

With other social networks, reposting is a native feature that comes baked into the product experience and expectations. On Instagram, since this isn’t a native part of the app, there needs to be an additional step:

Before you repost, it is best to request permission from the original poster so that you can repost their work.

You can do this in a few ways:

  • Send the original poster a direct message in Instagram
  • Comment on their photo to start the conversation
  • Connect via email to iron out the details and get explicit permission

Reposting has been around as a strategy on Instagram for quite some time, long before tools like Buffer for Instagram came around. Certain third-party apps allowed for particular repost functions, often including watermarks or @-mention credits on the reposted photo. The absolute simplest way, though, was with a screengrab — a process that can still be replicated today.

Here’s how to manually repost photos in 4 easy steps:

(Video) How to Repost Instagram Feed Posts, Stories, IGTV, and Reels

1. Screenshot a photo

Find the photo you’d like to repost with your audience and take a screenshot of it.

2. Select the camera button on Instagram and upload your screenshot

Once you have your image saved to your camera roll, tap on the camera icon within Instagram and select your screenshot as you would any other image you wanted to share on Instagram.

How to Repost on Instagram: Two Easy Ways To Reshare Content (2)

3. Resize the image

Next, you’ll want to resize your post so that only the image remains. You can do this using the resize functionality within Instagram, or if you’d like to crop before you upload the photo, this can also be done using your phone’s camera roll editing functionality.

4. Add a caption

Be sure to credit the original sharer of the image within your caption and tag their account using their Instagram handle (@buffer, for example).

How to Repost on Instagram: Two Easy Ways To Reshare Content (3)

Why reposting can be important for brands

Instagram is used by nearly half of all brands and generates engagement rates that are 10 times higher than Facebook.

Instagram has become an incredibly important network for brands. In fact, 48.8% of brands are on Instagram. And by 2017, this figure is predicted to rise to 70.7%.

What’s more, those brands already using Instagram are seeing great engagement. A recent Forrester study showed that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

But how does reposting come into play here?

According to research from marketing startup Crowdtap and the global research company Ipsos, millennials and other generations trust UGC 50% more than other types of media. Furthermore, 84% of millennials report that user-generated content on company websites has at least some influence on what they buy and where.

How we use reposting at Buffer
Here at Buffer, we’ve also made reposting a key part of our Instagram strategy and this tactic has helped us to significantly grow our account. In under 3 monthsafterimplementing a user generated content campaign on Instagram, our accountgrew by 60% – 5,850 to 9,400 followers and counting.

How reposting can fit into your Instagram strategy

Here are 4 ways to make reposting a part of your strategy.

Live events, meetups and talks are great times to create and curate content. If you’re running your own event, or maybe a member of your team is giving a talk at an event, this is a golden opportunity to repost some content on Instagram.

Eventbrite use a branded hashtag, #EBevents, to share and follow content from events that use Eventbrite to sell tickets and they also repost content from some Instagram users who attened Eventbrite events.

(Video) How to Repost on Instagram (3 Simple Ways!) 2022

How to Repost on Instagram: Two Easy Ways To Reshare Content (4)

2. Monitor brand mentions, tags, and hashtags

Your Instagram notifications can also be a great source of user generated content. Keep an eye out for any new mentions and tags as these can be great sources of content for your own Instagram feed.

At Buffer, we also use a few branded hashtags on Instagram. One of the hashtags we use is #bufferlove and we frequently reach out to others who use the hashtag and repost their content with our own feed.

How to Repost on Instagram: Two Easy Ways To Reshare Content (5)

People enjoy being acknowledged for their content and efforts on social media. And sometimes, reaching out and asking about sharing some of their content on your brand’s profile can be a great way to acknowledge their work and also discover new brand ambasasdors.

Destination British Columbia is the Official tourism organization for British Columbia, Canada, and they often feature guest Instagrammers within their feed.

How to Repost on Instagram: Two Easy Ways To Reshare Content (6)

4. Celebrate milestones and events to inspire user generated content

Addressing big milestones or celebrating key events and moments, can be a great strategy to inspire your followers to share some user generated content.

A great example of this is the National Park Service, who recently celebrated their 100th birthday using the hashtag #nps100. On Instagram alone, this hashtag has been used in over 175,000 posts, giving theNational Park Service an amazing choice of beautiful, engaging photos to repost.

How to Repost on Instagram: Two Easy Ways To Reshare Content (7)
How to Repost on Instagram: Two Easy Ways To Reshare Content (8)

Discover more about how we use reposting and UGC as part of our Instagram strategy here at Buffer:

How We Grew Our Instagram Followers by 60% with User Generated Content

How to Repost on Instagram: Two Easy Ways To Reshare Content (9)

How to decide what you should repost on Instagram

It’s important to ensure you have a strategy in place when it comes to reposting and also an idea on how the content you repost fits into your wider Instagram strategy. A few factors it’s important to think about include:

Composition

Composition refers to the placement or arrangement of visual elements or ingredients in a work of art, as distinct from the subject of a work.

When it comes to sharing images from other Instagram accounts, think about your brand’s style of composition and whether each image fits in here. For example, if all of your images feature a solid background, it might not fit in with your visual style to repost an image with a textured background.

Color palette

Many brands use a set color palette on Instagram and moving away from your brand style may make your reposted content feel a little out of place. For example, Everlane tends to use soft palette and grey/black/white colors:

(Video) How to Repost on Instagram Stories w/ @flairdigitalmarketing

How to Repost on Instagram: Two Easy Ways To Reshare Content (10)

If Everlane were to repost an image with a bright, vibrant color scheme it wouldn’t feel aligned with Everlane’s brand.

Content

This is probably the most important factor of any reposting strategy. Before sharing a photo, think about whether the content is aligned with your brand. For example, at Buffer our Instagram content focuses on three main themes:

  1. User generated content
  2. Digital nomad lifestyle
  3. Productivity and motivation

Before reposting anything, we’ll ensure that the photo aligns with one of these three themes and helps us to execute on our strategy.

3 reposting best practices

1. Ask for permission

Once you’ve discovered a photo you’d like to share, it’s a best practice to ask the original creator before you go ahead and publish. Usually, the easiest way to do this is through using Instagram’s messaging feature and sending the creator a DM. If this approach doesn’t work, some Instagram accounts will include an email address in their bio, too.

We’ve also found that it’s best to include a thoughtful message in your outreach about why you’d like to share the photo.

2. Avoid edits

If you’ve picked out a photo you’d love to repost, it’s best practice to share it untouched and unedited. 99% of the time you’ll be able to go ahead and publish without any changes, but for those rare occasions where a slight edit may be needed, be sure to reach out original creator and ask before publishing an edited image.

3. Credit your source

This one is super important. If you choose to repost someone’s photo, ensure you give credit in your post. The best way to credit someone is to include their username within your caption.

Instagram captions become truncated with an ellipsis after three lines of text so, where possible, try to include the credit within those first three lines so it’s visible.

Here are a few ways you can give credit within your photo caption:

  • Credit: @username
  • Photo credit: @username
  • Moment captured by @username
  • ? by @username
  • Thanks to @username for sharing this image with us

7 Inspiring examples of reposting done right

Which brands are utilizing user generated content?

1. GoPro

GoPro is a brand built on user generated content. Their Instagram feed regularly features content from members of their community and showcases the amazing images you can capture using a GoPro camera.

How to Repost on Instagram: Two Easy Ways To Reshare Content (11)

2. Momondo

Travel search site, Momondo, use their bio to encourage users to tag them in photos and use hashtag #staycurious for the chance to have your content featured on their profile:

(Video) How to #repost on Instagram...! Recopy or reshare .. | Techian

How to Repost on Instagram: Two Easy Ways To Reshare Content (12)

The brand regularly features vibrant, colorful images that share the adventure of travel. Here’s an example of a photo they reposted:

How to Repost on Instagram: Two Easy Ways To Reshare Content (13)

3. Belkin

Belkin use reposting to showcase examples of their products out in the wild. For example, here’s a photo of their Clip-Fit band originally shared by one of their customers:

How to Repost on Instagram: Two Easy Ways To Reshare Content (14)

4. Poler Outdoor Stuff

Poler Outdoor Stuff produce outdoor adventure and camping accessories and clothing. On Instagram, they use user generated content to showcase their products being used by customers.

How to Repost on Instagram: Two Easy Ways To Reshare Content (15)

5. The Design Tip

The Design Tip is a must-follow account for anyone in the design space or anyone with a desire to learn a little about design. Every day the account features work submitted by its community of followers, such as this piece by Manuel Bortoletti:

How to Repost on Instagram: Two Easy Ways To Reshare Content (16)

6. Mailchimp

Mailchimp’s brand is incredibly fun and their brand personality carries over into the content they repost on Instagram. The email company has produced a number of cute accessories for office pets and repost photos of the accessories in action:

How to Repost on Instagram: Two Easy Ways To Reshare Content (17)

Side note: for more Mailchimp-inspired cuteness, check out #meowchimp on Instagram.

7. WeWork

WeWork use Instagram to showcase their co-working spaces and the amazing people and companies who are part of their community. WeWork often shares photos of their spaces that are shared by community members. For example, this post was originally shared by one of their members from a WeWork spot in Los Angles:

How to Repost on Instagram: Two Easy Ways To Reshare Content (18)

Over to You

Is reposting a part of your Instagram strategy?

Thanks for reading! I’d love to hear whether you’ve had any success with reposting and user generated content on Instagram. If so, I’d love to learn from you!

What do you look for in a photo to repost? How do you reach out to the creator of the photo? What’s your engagement been like for repost? Feel free to share your thoughts and experiences in the comments below.

We recently launchedBuffer for Instagram, to help you repost, plan, track and amplify your Instagram marketing. Get started now for free!

Did you find this article helpful? You might also like our all-you-need social media toolkit.

Get started for free now

(Video) How To Repost Instagram Posts! (2021)

FAQs

How to Repost on Instagram: Two Easy Ways To Reshare Content? ›

Here's how to do it:
  1. Open Instagram and find a photo or video to repost. Open your Instagram app and find the post you want to repost. ...
  2. Paste the post's share URL into DownloadGram. ...
  3. Download the post. ...
  4. Open Instagram and find the photo or video in your camera roll. ...
  5. Add a caption and share your repost.
Feb 8, 2022

How do you reshare content on Instagram? ›

Tap or your profile picture in the bottom right to go to your profile. Tap in the top right, then tap Settings. Tap Privacy, then tap Story. Tap next to Allow Resharing to Stories.

How do you repost multiple posts on Instagram? ›

From the Dashboard, select the Add Instagram account. You can add more than 80 accounts at the same time and manage them together. After logging in to your Instagram page, select Manage Account. Click on Repost and choose where you want to repost it, Feed, or Story.

How do you repost a story on Instagram 2022? ›

Step 1: Find the video you want to repost. Step 2: Tap the paper airplane button below the video (right next to the like and comment icons). Step 3: A pop-up menu will appear. Tap “Add post to your Story.”

How do you repost a post? ›

Here's how to manually repost photos in 4 easy steps:
  1. Screenshot a photo. Find the photo you'd like to repost with your audience and take a screenshot of it.
  2. Select the camera button on Instagram and upload your screenshot. ...
  3. Resize the image. ...
  4. Add a caption.

How do you repost fast? ›

How to Repost Videos on Instagram - Quick & Easy! - YouTube

Can you share multiple posts to story? ›

Now you can share multiple photos or videos in your Insta Story, all at once. You don't have to open your camera roll again and again to post your next photo or video in your Story. You can just select all your photos and videos you want to post, and in one click, they will be shared in your Story.

Why can't I repost stories on Instagram 2022? ›

If your friend can't repost your story on Instagram, check if your account is private because posts of private accounts can't be reshared. To check this out, navigate to the Instagram app > profile picture > hamburger icon > Settings > Privacy. Moreover, check if you've enabled the 'Allow sharing to story' option.

Which is the best repost app for Instagram? ›

The 5 Best Instagram Repost Apps for Android and iPhone
  • Repost: For Instagram. 2 Images. Close. ...
  • Reposta. 6 Images. Close. ...
  • Repost for Instagram #Repost. 3 Images. Close. ...
  • Repost for Instagram - Regrann. 3 Images. Close. ...
  • Reposter for Instagram: Download & Save. 3 Images. Close.

How do I share someone else's post? ›

1. Locate the post which you want to share and press the Share button in the bottom-right corner of the post. 2. In the pop-up menu that appears, select Share now if you want to instantly share the post or Share to News Feed if you want more control, including the ability to add descriptive text to the post you shared.

How do I repost a story on Instagram? ›

How to repost a post from your Instagram feed to your Story
  1. Under a post, you'll see a paper airplane. Tap the airplane.
  2. On the next menu, choose the option to add it to a new Story.
  3. Edit your post by changing the format, adding stickers, text, gifs, and other effects.
May 9, 2022

Why can't I share a post to my Instagram story? ›

Uninstalling and then reinstalling Instagram may resolve your issue with sharing posts on the network. You may rest easy knowing that all of your Instagram posts and followers will be safe. This is a workaround for Android users only. Follow the instructions below to clear the cache.

Is there a free Instagram repost app? ›

Repost for Instagram is a free app that is currently only available for Android users. While I have an iPhone, I was able to get this app before it was discontinued. I enjoy how easy this app makes it to repost content to Instagram.

How do you repost on Instagram without the app? ›

If you want to post another user's video to your profile without downloading an extra app, you can simply record your phone's screen while the video post is playing. With this method, you can crop, edit, and shorten the screen recording so it appears on your profile just as you want it to.

Can you repost a post with multiple photos? ›

You can repost as many Instagram photos, videos and albums as you want.

How do I share a post with multiple photos or videos on Instagram? ›

How to share multiple photos in one Instagram post
  1. Launch Instagram.
  2. Tap the plus (+) icon to create a new post.
  3. Select the multiple photo icon at the top.
  4. Pick the photos you want to feature in the right sequence.
  5. Tap Next.
  6. Add filters, if needed. Tap Next.
  7. Include a caption or any other extra information.
  8. Select Share.
Sep 28, 2021

How do you repost a series of photos on Instagram? ›

Here's how it works:
  1. Press on “+” and “Repost” To repost Instagram posts using Preview App: ...
  2. Press on the Instagram Logo. Now press on the Instagram logo. ...
  3. Press on the three dots “…” Here's how to repost: ...
  4. Press “Copy Link” Here's how to repost: ...
  5. Done. ...
  6. Rearrange the order of your posts. ...
  7. Prepare the caption. ...
  8. Find hashtags.
Mar 11, 2020

Why can't I reshare a post on my Instagram story? ›

You cannot share a post to your Story if the Add post to story button is missing. This feature is only available for public profiles. If you are trying to share a post from a private account, the share button will not appear, and you will be unable to proceed.

Why I can't reshare story on Instagram? ›

The most typical reason is that the person who publishes the original story has not allowed their followers to share. To mark it, go to your profile -> Settings -> Privacy & Security -> Story Controls -> Shared Content.

Why can't I repost someone's story on Instagram? ›

The main reason why you can't share someone else's Instagram Story is that you're not tagged in it. Namely, Instagram allows you to reshare a Story only if you were tagged in it by the person who posted it. When you're tagged, you receive a notification that someone mentioned you in their Story.

How do I share a tagged post on my story? ›

How to share feed posts to Instagram Stories
  1. Tap the paper airplane button below the post (like you would to send a direct message)
  2. You'll then see an option on the following menu to “Create a story with this post”
  3. Tap it to see the feed post as a sticker with a customized background ready to share to your story.

Why can't I repost stories on Instagram 2022? ›

If your friend can't repost your story on Instagram, check if your account is private because posts of private accounts can't be reshared. To check this out, navigate to the Instagram app > profile picture > hamburger icon > Settings > Privacy. Moreover, check if you've enabled the 'Allow sharing to story' option.

Why can't I do add yours on Instagram? ›

Update the app

One of the obvious reasons for the “Add Yours” sticker not working on Instagram is that you are on the older version of the application. Updating Instagram to the latest version has a greater chance of resolving this issue. To update the app: Open the App Store.

How do you repost a story on Instagram that you're not tagged in 2021? ›

How to Repost Instagram Story Photos + Videos (even if you're NOT tagged)

Where is the reshare sticker on Instagram? ›

Press on “aA” (it's the “Create” feature) Press on the “Smiley Sticker” on top of your screen. Press on the “Reshare” sticker. Re-share a post that you have recently viewed, saved or posted on your feed.

How do you Regram a story? ›

How to regram a post to your Instagram Story
  1. Tap the share button at the bottom of the photo.
  2. Then click on Add post to your story. It'll appear like this:
  3. You can now edit the size and alignment before posting it to your Story. If you tap on the photo, part of the original caption will appear.
Apr 8, 2020

How do I add someone else's story to mine? ›

Open Instagram and tap on the “paper airplane” (direct messages icon) in the upper right-hand corner. Open the “tagging notification” you received when tagged in the Story. Tap on “Add to Your Story” and select “Send” to publish the Story as usual.

Why can't I add peoples posts to my story? ›

Account type

The 'Add post to story' feature only works if the post you're trying to share comes from a public account. Always make sure the post you're trying to share isn't from a private account.

How do you repost a tagged story on Instagram? ›

How to repost an Instagram story
  1. Open Instagram and tap the messages icon. ...
  2. Select the message history between you and the Instagram user who tagged you in their story.
  3. Tap "Add this to your story." ...
  4. Edit the repost then tap "Next."
May 13, 2020

Videos

1. How to Repost Reels On Instagram Feed | Share Reels To Feed
(OnHOW)
2. How to Repost Instagram Feed Posts, Stories, IGTV, and Reels (2022) Complete Reposting Guide
(The Rubicon Show)
3. Hacks for CROSS-POSTING content to mutiple social media profiles
(Social Sam)
4. How to find the BEST Content for your Instagram Theme Pages
(Tylerbytes)
5. 8 Creative Ways to Repost Instagram Stories! ♡
(RJ Kaur)
6. How to Save & Repost TikToks on Instagram Reels Without Watermarks | 2 Ways iPhone & Android Options
(Squeak & Shout)

You might also like

Latest Posts

Article information

Author: Greg O'Connell

Last Updated: 09/03/2022

Views: 6399

Rating: 4.1 / 5 (42 voted)

Reviews: 89% of readers found this page helpful

Author information

Name: Greg O'Connell

Birthday: 1992-01-10

Address: Suite 517 2436 Jefferey Pass, Shanitaside, UT 27519

Phone: +2614651609714

Job: Education Developer

Hobby: Cooking, Gambling, Pottery, Shooting, Baseball, Singing, Snowboarding

Introduction: My name is Greg O'Connell, I am a delightful, colorful, talented, kind, lively, modern, tender person who loves writing and wants to share my knowledge and understanding with you.