Type Trends 2020 | type blog (2022)

this blog post is typeset in blacker font family

At Zetafonts, we know that researching creative trends is a fundamental part of the design process for visual artists.

Every year westudy the global trends inadvertising, lettering, editorial and packaging design, trying to understand and define themost commonchoices in typography, type design and font selection. It isa process thatallows us to refine and adjust ourtaste toa global sensibility,making it possibleto create typefaces that look contemporary and fresh on the page and on the screen.

This year we have distilled this research in a 140-page book: theZetafonts Type Trends Look Book 2020. Its printed versionhas been sent to selected clients and friends, and such was the enthusiasm of the feedback that we decided to makeit available to everyone in its digital form.


TheZetafonts Type Trends Look Book 2020is not only a detailed and useful explanation of the maintendenciesintypographybutalso a collection of our best workto show examples of use and inspirethe readers with colour palettes,layout suggestions and sample applications to different fields, and showing type at work in bridging cultural values and commercial effectiveness.Divided into four purposeful sections, our Type Trends Look Book is here to helpdesignerschoose the fontsthey need fortheir projects.

There is no doubt that mobile technology-inspired minimalist design is the undisputed dominant trend in branding and typography.It followsa rationalist approach based on structured layouts, white space usage and great attentionto readability.Geometric sans seriftypefaces answer all this needs offering a minimal yet powerful tool for designers, with Futura and its countless alternatives offering a contemporary vibe with just the right amount of connection to the pastidealsof modernism (believe it or not, Futura is as old as your granma!).

(Video) Type Trends LookBook 2020

To contrast the dominant minimalist trend with its comforting but uniform standards, a new wave ofbrutalist design is emerging, mixing modernist rigour with a glitchy, postmodern aestethic. Where minimalist sans serif typefaces show monolinear shapes and a very even contrast, the shapes of brutalist typefaces all push the contrast to the extreme. Also, brutal typefacesadopt and mimicthe weird inconsistences of pre-digital lead types: wedge serifs, reverse contrasts, extreme inktraps and quirky design choices.

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The ever-growing need for a warm, human touch in design artifacts is answered by soft, hand-drawn lettering and nostalgic, pop-culture influenced typography. Vintage and retro design solutions continue to be re-appropriated and remixed, evoking the near past with its unbroken promises. Typefaces with just a hint of the thirties, scripts coming out of post-war advertising and flamboyant serifs that quote seventies lettering.Allsubtly use our longing for the past and our love of pop-culture nostalgia to strike our inner chords… and sell the design!

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Finally, new technologies like variable and colour fonts have made typography more customizable and personal than ever. Creating and modifying typefaces is today not only cool but also much easier than in the past, with brands choosing custom typography as a way to reinforce their visual identity and to set a recognisable and distinctive tone of voice.

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Simple sans-serif typefaces with circular proportions have been a huge favorite of designers over the last few years, gracing countless logo redesigns with their simple yet powerful shapes. Just check out the best seller list on myfont.com and look for typefaces with geometrical construction, monolinear weight and straight angles!

Why does everybody love these geometric letters?

The answer is simple: the neutral, versatile shapes of the modernist geometric sans typefaces are extremely easy to work with. They are not visually demanding, they look timeless, and – while maybe a little overused – they manage to deliver their message clearly, adding a form of simple elegance. With brands like Google and Apple following the minimalist credo “less is more”, these Futura-inspired letter shapes are now the first option for any visual designer aiming to create meaningful and striking brand identities and solid visual artifacts.

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(Video) 6 BIG Design Trends In 2020 - Must Know!

Geometric sans excel in logos and titles, allowing easy and effective weight and width variation thanks to their basic design. They are perfect forbranding, especially when you needtheirtimeless elegant vibe to design a logo fortechnology, fashion, apps or services. Their neutral, idealized shapes, spot-onfor architecture, art and design, is not the most readable in body text: you may want to avoid geometric sans typefaceswhen settings long texts.

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Also, their basic design is so uniform that you must learn to discover and appreciate the little details that make a geometric sans different from the bunch. Look out for signature letters(uppercase Q, R and G, lowercase a and g) to spot the main difference and fine-tune your design appearance.

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Type Trends 2020 | type blog (9)

The contrast between thin and thick strokes in a letter – as well as the balanced interplay between soft curves and sharp angles – has always been a way for type designers to create tension and subtle dynamism in letterforms.

A good example of this elegant use of contrastis visible in Bodoni alphabets, cut by the eponymous Italian typographer in the 18th century, and used today to grace the logos of the biggest brands in the fashion industry.

To add some spice, make the serifs triangular and spiky, taking inspiration from victorian typography and seventies lettering tocreate a stylethat trends guru Typewolf defined as “evil serif”.

There you are:contemporary elegance is served!

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(Video) 2020 graphic design trends EXPLAINED

In a panorama dominated by neutral sans-serif typefaces, these bold serif alternatives can give titles and logos a strong, sculptural energy,perfect for magazine logos, blog titlesand luxury products.

You can also use evil serif typefaces in advertising for strong and catchy headings, andon theweb for maximum wow effect. But only forbigtexts:the thin lines of high-contrast typefacesare as elegant as difficult to read in small sizes, and require the usage of a low contrast “text version” often available in the most complete font families.

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Type Trends 2020 | type blog (12)
The first sans serif typefaces were developed at the end of 18th century. At the time they looked strange and unusual, hence the name ‘grotesques‘ (or ‘grotesk’ and sometimes ‘gothic’).They had a simple geometric design with even stroke weights and they were usually slightly bolder and far less polished than contemporary counterparts,the so-called Neo-Grotesques (like Helvetica). It’s easy to associate their crude appearance with old shop signage and vintage packaging: using these typefaces can therefore add a warm hint of history and craftsmanship to any design, while still keeping a contemporary, minimalist vibe thanks to their geometric construction.

Today, redesigns of such typefaces usually include hand-signage features, such as decorations, ligatures and alternates, and ways to simulate old printing techniques like letterpress. Their correct usage can easily transform a simple set of vintage-looking letters into a powerful tool for designing striking wordmarks or eye- catching headlines.

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Call it bold, unapologetic, experimental or just ugly: but brutalist graphic design is here to stay. Not anymore confined to cutting-edge art magazines, this trend based on a stripped- down minimalism that borders lazyness, mixing modernist abstraction with bold gestural noise, it’s at the same time intriguing and shocking for its lack of polish and conformity.

Monochrome design, intentional overlaps, lack of hierarchy and a predilection for typography over imagery are fittingly married with the usage of typefaces that look practical but slightly “off”: here comes a resurgence of sans serif typefaces thattakeinspiration from the design quirks and mistakes of vintage pre-digital grotesque grotesques and 19th century wood type:

(Video) 6 TOP Typography Trends 2019, 2020 & Beyond

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Brutalist typedesign is similar in approach to postmodern typography of the nineties as it looks for inspiration in past eccentricities, appropriating and remixing historical design details.Uneven, slanted cuts, slightly-off width proportions of letters, traditional printing devices like ink-traps or slight design errors like a lack of optical correctioncreating aneffect of reverse contrast, as well as the occasional appearance of calligraphic, unexpected solutions – all mix up to makebrutalist type lookalive and proudly ‘un-digital’ .
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Type Trends 2020 | type blog (18)
The advent of the printed commercial poster at the end of the 18th century fueled the development of new eye-catching typefaces: fat display types, slab serifs, and the so-called “Italian” reverse contrast types.In these weird typefaces the usual distribution of weights was literally reversed, with horizontal strokes being thicker than vertical ones. The resulting shapes were if not correct by academic standards, at least striking for the viewers and became widely used, havingtheir moment of glory with the reverse contrast Clarendons, made popular by theeatre playbills and, later, becoming ubiquitous inwestern movies.

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Playfully freakish, reverse contrast typefaces still manage to grab the attention of the viewer in display use and, when designed with subtlety, can also work well at text sizes. Like the other typefaces in the “brutal shapes” category, they combine an excessive, aggressivelook with a weirdfeeling of familiarity, and manage to subvert the canons of beauty with an imposing personality. Try them in logo design and editorial projects any time you want to surprise the viewers and work with the feeling that the german call unheimlich: the psychological experience of something uncanny, mysterious and unsettling but strangely familiar.

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(Video) Design Trends in Typography 2020

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What are the font Trends 2020? ›

2020 is going to be split right down the middle when it comes to font trends. One one side, we'll see the modern sans serif fonts that have dominated the digital space continue to flourish, and on the other, colorful and expressive 'character' fonts will become more popular with brands and designers alike.

What is the most popular font 2020? ›

Helvetica remains the world's most popular font. It's best known for signage and when designing business forms, like invoices or receipts.

What is the new font everyone is using? ›

Tenorite, created by Erin McLaughlin and Wei Huang, is the more traditional style out of the five. It almost looks like a more modern version of the default Times New Roman font from decades ago, with wide characters, accents, and clear punctuation.

What is the most popular font style 2022? ›

Top 20 Fonts That Will Be Popular with Designers in 2022
  • GT Ultra.
  • Altform.
  • Prisma Text.
  • TT Rationalist.
  • Zubtrak.
  • Didot Modern.
  • Kobe.
  • Voyage.
Nov 30, 2021

What is the most popular typeface? ›

1. Helvetica (Max Miedinger, 1957) Helvetica is arguably the most famous typeface on the planet.

What is a modern font 2022? ›

Charismatic sans serifs

From more functional, modern logo fonts like Axalp Grotesk and Actay, to more playful fonts like TT Arlen and Bradbury Five, these fonts represent a movement away from purely utilitarian styles to ones with more character. Expect to see a lot of these sans serifs in 2022.

What is the most modern font? ›

In 2021, modern fonts are usually sans serif and can have geometric, futuristic, abstract, or urban font styles. Popular modern fonts like Bodoni, Helvetica, Avenir, and Futura all represent a different take on a modern typeface throughout the decades.

What is the latest font? ›

In this month's roundup of the best new fonts, we're showcasing the latest and greatest fonts from independent type foundries and designers worldwide.
  • Astronef Super. ...
  • Auguste. ...
  • Bartok. ...
  • Cardone. ...
  • Champ. ...
  • Columba. ...
  • Deia. ...
  • Garton.
Dec 6, 2021

What fonts are trending in 2021? ›

The top 8 font trends for 2021 are:
  • Alternating baselines.
  • Disco revival.
  • Dynamic lettering.
  • Extra sharp angles.
  • Standout letters.
  • Solid shadows.
  • Typewriter font evolved.
  • Rounded block fonts.

What typography is trending in 2021? ›

Serif Headlines

In 2021, Designers will look to Seif Fonts to bring more personality, energy, and readability to digital design.

Are serif fonts coming back? ›

You may have noticed a reemergence of serif typefaces appearing across logos, wordmarks, and display fonts. High-visibility brands like Chobani and WeWork feature a serif logotype, whereas Slack and Oscar Health use a serif font as their primary display fonts.

Which is the most popular serif font? ›

The most popular serif fonts are Times New Roman, Georgia, Garamond, and Didot (to name a few). These fonts are often pre-installed in computers, making them an easy default choice.


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